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      <image:title>Home - Analyze/Strategize</image:title>
      <image:caption>• Conceive and implement strategic communications plans • Define and develop brand messaging • Restructure websites and revamp content • Leverage analytics to target and refine digital outreach</image:caption>
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      <image:title>Home - Enhance</image:title>
      <image:caption>• Clarify materials with careful copyediting and proofreading • Manage media relations to boost organizational awareness • Improve search engine optimization • Streamline communications processes • Manage projects • Extend your in-house capabilities with focused expertise</image:caption>
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      <image:title>Home - Create</image:title>
      <image:caption>• Conceptualize, write, edit, and produce effective print and digital communications • Build audiences with social media, keyword advertising campaigns, and digital marketing strategies • Lead development of and manage complex web sites • Drive thought leadership with op-eds, speeches, and presentations</image:caption>
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  <url>
    <loc>https://shearscomm.com/about</loc>
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    <lastmod>2021-03-17</lastmod>
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      <image:title>About - Strategist, storyteller, master of messaging</image:title>
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      <image:title>About</image:title>
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    <loc>https://shearscomm.com/services</loc>
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    <lastmod>2023-01-16</lastmod>
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    <loc>https://shearscomm.com/contact</loc>
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    <lastmod>2019-12-20</lastmod>
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    <lastmod>2023-01-16</lastmod>
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      <image:title>Clients - Chicago Booth Executive MBA Program</image:title>
      <image:caption>Researched, wrote and edited content celebrating the 75th anniversary of the world’s first executive MBA program.</image:caption>
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      <image:title>Clients - Better Government Association</image:title>
      <image:caption>Consulted on marketing issues, developed new marketing collateral pieces, and managed social media, event communications, and email outreach for this nonprofit journalism watchdog organization.</image:caption>
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      <image:title>Clients - Illinois Action for Children</image:title>
      <image:caption>Developed content for multi-platform campaign promoting the 2020 Census and revised content for a sitewide web update, in collaboration with Anthony Ruth, LLC.</image:caption>
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      <image:title>Clients - Columbia Business School Magazine</image:title>
      <image:caption>Interview faculty and alumni experts and write articles highlighting the impact of their research and expertise. Recent stories focused on climate change research, finance, and updated business curriculum.</image:caption>
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      <image:title>Clients - Center for the Economics of Human Development</image:title>
      <image:caption>Promote this center’s groundbreaking research on human capital and economic inequality through social media, public relations, feature articles, annual reports, and grant writing.</image:caption>
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      <image:title>Clients - bidlack Creative Group</image:title>
      <image:caption>Provide editorial services for this boutique marketing communications firm, serving clients ranging from a Holocaust Center to a Detroit-based neighborhood social services organization.</image:caption>
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      <image:title>Clients - LuCorp Marketing</image:title>
      <image:caption>Wrote B2B and B2C marketing and social media content and blog posts for clients on topics ranging from tax and investment guidance to geriatric care services.</image:caption>
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      <image:title>Clients - University of Chicago Shared Services</image:title>
      <image:caption>Produced change management communications for the launch of new administrative data and service platforms.</image:caption>
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      <image:title>Clients - Peterson Rudgers Group</image:title>
      <image:caption>Research and write competitive market analysis reports, monitor trends, partner on strategic communications assessments, and write thought leadership articles for this consulting firm’s higher education clients and other not-for-profit organizations.</image:caption>
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    <lastmod>2019-12-20</lastmod>
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      <image:caption>A better world Starts with a choice Contact Us</image:caption>
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      <image:caption>Sustainability Starts with you Join Us</image:caption>
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      <image:title>Home Alt</image:title>
      <image:caption>A better world Starts with a choice Join Us</image:caption>
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      <image:caption>Preserve Nature Join Us</image:caption>
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    <loc>https://shearscomm.com/test-home</loc>
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    <lastmod>2019-12-20</lastmod>
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