In a world of competing stories and digital babble,
Shears Strategic Communications cuts through the clamor.

 

I sharpen your story and craft messages that inform, engage, excite, and persuade—and then find the right ways to share them with your key audiences.

I can:

 
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Analyze/Strategize

• Conceive and implement strategic communications plans

• Define and develop brand messaging

• Restructure websites and revamp content

• Leverage analytics to target and refine digital outreach

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Create

• Conceptualize, write, edit, and produce effective print and digital communications

• Build audiences with social media, keyword advertising campaigns, and digital marketing strategies

• Lead development of and manage complex web sites

• Drive thought leadership with op-eds, speeches, and presentations

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Enhance

• Clarify materials with careful copyediting and proofreading

• Manage media relations to boost organizational awareness

• Improve search engine optimization

• Streamline communications processes

• Manage projects

• Extend your in-house capabilities with focused expertise